Vegassa
Establishing a Kent-based Italian kitchen brand for universal appeal.
Vegassa approached Lythouse to build their brand identity & establish their online presence. We supplied a full branding & digital package to provide the best solution to tackle the fiercely-competitive KBB sector.
Brand
Developing a fashionable Italian Kitchen brand for a universal audience.
Our goal was to create a fashionable Italian brand that appealed to a wide range of demographic. The brand needed to be desirable enough to entice new customers whilst providing an affordable feel.
Brand Strategy
We developed a brand strategy in order to build the best solution to broaden the reach of the brand. We devised a plan to build a wider audience with the power of design.
Logo Design
We designed a fashionable, sexy logo to resonate with the Italian origin. Taking inspiration from luxury kitchen appliance brands, the logo creates a understated presence and sits perfectly solo or in combination with other brand elements and typography.
Typography System
We created a complimentary typography system to reflect the new identity. The typography needed to resonate with various age groups and reflect the Italian theme effectively.
Colour Palette
We selected a elegant yet universal colour scheme to compliment the product lifestyle photography. The supplied palette was on-trend in the sector and perfectly captured the vision of Vegassa.
Business Cards
We supplied bespoke business card designs to evoke the persona of the brand in the palm of your hand – you only get one first impression!
Van Graphics
Vegassa wanted to be seen on the road! We supplied van graphic designs to capture the attention of new customers, complete with targeted QR code campaigns, we can see the success of our work in giving the brand visibility.
Print Collateral
We have supplied multiple print projects for Vegassa, supplying everything from flyers to banners and signage.
Website
Taking the showroom experience online for Vegassa.
Lythouse aimed to create an authentic, brand showcase for Italian kitchen & furniture supplier Vegassa. We wanted to create a showroom-like experience showcasing the products and the brand character in order to drive the retail design projects and the commercial contract offering.
Digital Strategy
We devised a digital strategy to build brand awareness and launch into the market with a presence. We aimed to create a content-driven experience which was supplemented by plenty of opportunities for conversion, utilising brochure requests to build sales leads.
Website UX / UI Design
Lythouse merged UX best practices with UI prowess to create a digital flagship that extended the brand online. We aimed to provide a friendly, accessible yet fashionable digital experience using up-to-date design techniques & creative content. We supplied a completely bespoke design to best reflect the character of the brand and stand out among the competition.
Wordpress Development
Translating our bespoke website designs into functional & highly aesthetic code. We built Vegassa’s website using Wordpress CMS, enabling easy day-to-day management, design/functionality updates and migration capabilities.
Digital Asset Creation
Ensuring consistency from the content onsite, we managed and optimised all digital assets for the new website including; lifestyle imagery, brand assets & client supplied content.
Website Support & Hosting
We supply support, maintenance and hosting – furthering our full-service approach to digital & website management.
We’ve worked with Lythouse since our launch in 2020, their ongoing support has built a solid foundation for our business in a highly-competitive sector. Our brand Identity & website perfectly captures the vision I had for the brand from the start and brought it to life!