Hillarys Coachworks
Restoring heritage for well established Tunbridge Wells restoration experts Hillarys Coachworks.
Established in 1810 Hillarys Coachworks built their reputation building horse carriages. Therefore, Lythouse looked to their rich heritage as inspiration for their brand overhaul, re-connecting their roots and re-positioning as experienced specialists in their field.
Brand
Restoring Heritage from the ground up.
We created a new brand identity for Hillarys Coachworks that was inspired by their automotive heritage, taking inspiration from their beginnings as coachbuilders. We re-positioned the brand to appeal to the classic car sector as well as provide a historic prestige to their brand. A cohesive and responsive brand that delivered a concours-like restoration from the ground up.
Brand Strategy
We re-positioned the brand to appeal to the classic car sector as well as provide a historic prestige to their brand. We devised a strategy to use their long established history to give consumers confidence in their work as well as allow their brand to stand out among the vast amounts of local bodyshops in the local area.
Logo Design
We delivered a premium feel logo and brand package for Hillarys Coachworks which carved a new beginning, transforming the appeal.
Typography System
Translating the new brand visual language into a legible yet characterful typography system. We presented a refined typography system that resonated with the heritage and location of the Royal Tunbridge Wells, targeting the upmarket consumers that live there.
Colour Palette
Staying true to their longstanding colour blue, we re-positioned with a darker colour system to give a more premium feel. We accentuated with a Royal Blue to reflect the royal nature of the town of Tunbridge Wells.
Brand Elements
We designed complimentary brand elements to further accentuate the brand, giving importance the year the company was established as a marketing tool.
Print Design
We supplied bespoke marketing collateral to re-launch the brand to the public in the local area to drive traffic toward the new website and promote new business.
Remarketing Campaign
Delivering remarketing banners to integrate with social media platforms to drive brand awareness and reach new customers.
Social Media Assets
We designed & implemented cohesive social media assets to compliment the new brand, to ensure all touchpoints reflected the identity we envisioned for Hillarys Coachworks.
Website
Bringing the brands digital presence up-to-date
Hillarys Coachworks main marketing asset was the website with limited walk-ins due to their workshop location. Lythouse revitalised their UI and drove action for their customers, optimising their conversions from paid media marketing and more.
Digital Strategy
Lythouse compounded a digital strategy to maximise conversion. We identified the most common contact methods and optimised their CTA’s to make it easy for customers to attain a quote on work required.
Website UX / UI Design
Lythouse delivered a bespoke drastically updated UI, offering an on-brand experience for many years to come. Featuring a mixture of lifestyle and client-supplied rich content, the site showcases their varied expertise and past projects. Sophisticated and premium, the brand colours elevate the positioning of the brand with a burst of applicable colour.
Digital Assets Creation
We created & implemented all the digital assets needed to build the site using our design expertise to deliver the same level of content as the site infrastructure. We built brand-relevant digital assets to give the site some further personalty. We collated, organised and optimised the library of past projects photography to ensure the content attained the same level of prestige.
WordPress Development
Lythouse built the site from scratch using our bespoke site design. The site was built using Wordpress CMS, as a popular choice for smaller businesses, wordpress offered out technical team complete customisation and ongoing easy site management.
Website Hosting
Offering light speed performance and management, Hillarys Coachworks uses Lythouses hosting server to stay live and kicking.
Website Support
We maintain and update the site on the regular with a mixture of our standard support package with additional updates when required.
“We were over the moon with the work of Lythouse. They helped transform our brand and enable us to focus on doing the best job we can for our loyal customers.”